Deep experience in journalism, corporate communications, and technology, paired with trusted partners across key markets.
Adam "Naj" Najberg founded Pingshu Pte Ltd after 25 years as a reporter and editor in top newsrooms worldwide and over a decade in senior communications roles at three of the world's largest technology companies.
A seasoned storyteller, Naj spent over two decades at Dow Jones and The Wall Street Journal shaping news content and driving digital strategy in Asia. He transitioned into corporate communications at DJI, Alibaba, and Tencent Games, building international communications teams across three continents.
Naj is also founder of Hakawati Productions, author of three books, completed four documentaries, is a certified career and life coach, podcaster and angel investor in eight companies.
Trusted relationships that extend our reach and execution across Asia, North America, and Europe.
Naj and Pingshu have strong ties with the senior team at New York-based CorpBridge Advisors, helmed by industry veterans Robert Christie and Russ Rubino. Ties with its founders date back over two decades, and the two agencies share similar values and approaches to serving clients.
Naj and Pingshu advise and work with Taiwan and U.S. communications agency Day 2 and its Managing Partner, Jenny Hsu. Naj and Hsu were colleagues at both The Wall Street Journal and Alibaba Group and share a narrative-first approach for navigating clients to success.
Naj and Pingshu value the professional ties established with Helena Ma over the past decade and, more recently, with IDEA Communications, the Singapore-based agency she founded. IDEA is a multi-disciplinary communications and business consulting firm supporting growth across Asia Pacific.
Brand Authors is a strategy-led creative partner that helps teams clarify positioning, tighten messaging, and build brand systems that hold up in the real world. They combine narrative strategy with execution across web, design, and content to support growth-focused companies.